About

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An Australian Creative Womenswear Brand renowned for its hand drawn prints. With a cooler toned colour palette and inspired by art and the sea.

Lottie Hall - after studying fashion Design at RMIT and garnering experience assisting, and then Head Designing for some of australias most exciting labels, she set out to start her own personal brand. Originally with a synopsosis of leather, art and even a high end surf vibe. A season or two later and the Lumeria Dress was created that garnered international attention, her hand drawn prints took a life of their own organically from there, and set a now classic hand writing and individuality to the brand.

Multiple collections later, with international stockists, from producing and living in Bali and now residing in Byron bay with a small family of her own... the brand currently works as a transeasonal print based brand, exclusively online and with a few favourite stockists, whilst she happily juggles it all plus her kids wear brand young and restless with her partner.


The Brand - The Labels Focus is to be Creative and Unique, yet Effortless and Wearable. Gone are the days of mass collections, the brand is giving you limited run carefully thought, tirelessly designed pieces. Each piece is seen as a little peice of "Wearable Art", Garments are hand made, slowly, in small quantities. All styles are sent plastic free via our e-boutique.