A lot has changed since I started the brand... and originally loved blogging up a storm. We lived between melbourne and bali, and the blog world and gramming was fresh - I adored sharing my life and process.
3 years later and our world has changed - We now call Byron bay home, I have a one year old daughter Tigerilly who is my absolute world so between her and my original baby ( this brand ) it makes day to day life BUSY to say the least. Personal imagery has now been taken over by beautiful models on social media channels and it was easier to retreat and let the inspiration/models/campaigns do the talking. But in every season I am doing so much, creating beautiful content, traveling, working with epic people - in launching the blog again I want to re-share that world with you, share my inspiration and processes behind the collections, display shoots and Interview some of our favorite people we are working with / crushing on and more!
Me February 2016, strategically head cropped at the Pass, Byron Bay.
Previously...when I loved sharing my life and process to the online world! ( imagery streetsmith, oracle fox, culture machine, save the last pinker, @lottiehall instagram )