After studying fashion Design at RMIT and garnering experience Designing for some of australias most exciting labels, she set out to start her own personal brand. Originally with a synopsosis of leather, art and even a high end surf vibe - A season or two later and the Lumeria Dress was created that garnered international attention. Her hand drawn prints took a life of their own organically from there, and set a now classic hand writing and individuality to the brand.
Multiple collections later, with international stockists, from producing and living in Bali and now residing in Byron bay... the brand currently works as a transeasonal print based brand, exclusively online, at her Byron Bay showroom and at a few favourite stockists.
The Labels Focus is to be Creative and Unique, yet Effortless and Wearable. Each style is seen as a little piece of "Wearable Art” and includes Lottie art work either by print or embroidery. Gone are the days of mass collections, the brand is giving you limited run carefully thought, tirelessly designed pieces.
Garments are hand made, slowly, in small quantities usually between 30-50 pieces per style at a time. Made at our long term factory in Bali Indonesia. Natural Fibre fabrics always. Sustainable fabrics where we can. All styles are sent plastic free via our e-boutique.